Convincing a loved one to purchase life insurance can be difficult. Besides, it’s definitely not the most popular topic. If anything, it’s probably one of the last things you want to be talking about. Despite this, having the discussion can not only help you both feel more at ease, but can protect both of you financially.

So, in this blog post, we provide you with actionable tips to help you convince a loved one to purchase life insurance.

Discover more about life insurance together

If you’re considering having a discussion about life insurance with a partner or family member, open up to the idea of discovering more about life insurance together. For example, you could attend an event, watch videos about different policies together, attend an open day, or even just read about it online together.

Doing this as an activity together ensures you are both on the same page. Also, as it’s such a taboo subject, it removes some of the uncertainty and nervousness that surrounds the topic. 

Let them know that you are looking out for them

If you’re having a particularly difficult time convincing a loved one to purchase life insurance, then ensure you let them know that you’re looking out for them. It may seem that you are only looking out for yourself. However, reassuring them that you are opening up to the possibility of life insurance for them or your family is key.

For example, as a married couple with two parents, life insurance would protect you financially if anything was to happen to either of you. Without life insurance, you may face various debts, and in some cases, these debts may even be passed down.

So, having that conversation sooner rather than later is key. Sure, you’ve not thought about life without others just yet, and that’s absolutely fine. But embracing the awkwardness and getting it over and done with is key, providing you with reassurance and extra protection for your family.

The bottom line 

If you are considering bringing up the idea of life insurance to a loved one or family member, then know that you are doing the right thing. The conversation may be difficult, awkward, and the last thing you want to do. However, we promise you it’s worth it. Besides, you’ll both feel better afterward, knowing that you’re both on the same page.